61 % of Americans buy insurance policies through on the Internet
About 61 % of clients of the insurance companies in the USA have found insurance policies approaching for in 2012 in the Internet whereas in 2006 this indicator made only 38 %, research of consulting company LIMRA testifies.
Nevertheless, referring to consultants the companies, the trust to professional advisers grows.
Despite popularity on-line resources, the increasing quantity of consumers - 69 % - tried to receive the information from agents, brokers and advisers as clients consider them as the most valuable and influential sources of the information.
This year of participants of 25 % of research named the information received on the Internet, useful, and the information given by advisers, have estimated as significant 37 %. In 2006 these indicators were up to standard of 18 % and 45 %, accordingly.
Research also has shown that the percent of using by search of services differs with Internet resources on a floor and age a little. This year search on the Internet was carried out by 65 % of men and 58 % of women. Among twenty years' 73 % have used the Internet, clients at the age of 30-50 years searched for services on-line in 61 % of cases, and representatives of the senior generation used the Internet in 56 % of cases.
Influence of Internet resources will grow and further, but the importance of work of professional advisers remains former. It is important, that the insurance companies took measures that they had clear, simple sites in use. Sites will give to clients that information which they expect to receive on-line. After that, be convinced that your clients can talk to the agent, the adviser or other person, authorized to answer client questions in your company.
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