In the USA consumers consider products and services of the insurance companies too difficult - researc

In the USA consumers consider products and services of the insurance companies too difficult — research

Brendingovaja company Siegel+Gale within the limits of the annual program Global Brand Simplicity Index, spent the third year successively, has conducted research, having interrogated more than thousand consumers about difficult and simple things in their life.



It was found out that participants of research consider insurance of most difficult of 25 industries in the USA: the general insurance and health insurance has appeared on 24th and 25th places in a rating.

According to poll spent by a portal Insure.com, insurance company GEICO has appeared most simple and clear for consumers. According to Siegel+Gale, company GEICO has found a way add a few "shine" in the products which are often considered improbably boring.

GEICO has occupied 63 place among 125 brands chosen for research from different areas of economy, having outstripped such companies as: Allstate (84 place), State Farm (92), Nationwide (93), Progressive (97) and Farmers (110).

The companies on health insurance, such as Aetna and Cigna, have appeared on 120th and 122nd places, accordingly.

Participants of research have told that they would spend more money for insurance if it was easier to them to understand an essence of insurance products. Siegel+Gale has found out that people would pay in addition as a whole to 5,4 billion dollars for simple insurance products and services.

According to the report, the insurance companies not simply to reach high level of clearness of their products. The more the company and is more difficult its structure, the above probability that its products and their descriptions will be too difficult.

According to the economist of national research institute in San Diego Kelly Kanningem, people don't trust texts which are difficult for understanding. When the product description foggy sometimes there are suspicions that someone purposely tries to make its not clear.