Insurance

Saturday, December 22, 2012

The Swedish insurance company Folksam has gained international popularity due to cats-jumpers


cats-jumpers



The oldest Swedish insurance company Folksam has got the international popularity thanks to cats-parachutists: in a commercial of the company some pets in full equipment come down to earth, manufacturing in air various tricks.

In a 40-second roller to the spectator show about ten cats which with unperturbable muzzles and fur beautifully developing on a wind fly from heavens on the earth under a song I Believe I Can Fly. In air of a cat show figures and as if the presents skydivers, last to each other the shaggy paws.



As marks Gawker, the idea for a company roller was offered by one of its clients and simultaneously its proprietress (Folksam is the firm which shareholders are the persons insured to her). Therefore when cats in air manufacture figures, they make not the company name, and a name of the client about which the roller and acted in film – Eva.
As notices The Daily Mail, despite the provident statement of the company that cats at shooting of rollers haven't suffered, defenders of animals all the same have started to be indignant. Then it was necessary to open technology of creation of a roller, having told that for it «the green screen» was used, and cats actually didn't fly anywhere.



The Swedish insurance company

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