Director of Marketing Phil Schiller Apple has denied rumors that sprang media quoted anonymous sources that the company is developing a cheaper version of the iPhone smartphone for the markets of developing countries at prices ranging from 99 to 149 dollars. This "apple" top manager told Chinese newspaper Shanghai Evening News.
"This is not the direction in which we want to develop our products," - he said. Schiller noted that Apple controls about 20% of the smartphone market, but it gets about 75% of total revenue in this market due to high marzhynalnosti iPhone.
Chinese newspaper, however, said that Schiller denied only about creating versions smartphone with cheap components, ie the starting price for the smartphone segment, which are usually sold cheap, but not always quality devices. Words Schiller does not mean that Apple is working on a less expensive model of iPhone, the newspaper said.
Rumors that Apple is going to release a reduced and cheapened version of the iPhone, appear regularly, but they still have not found an official confirmation. Until now, instead of creating a budget iPhone Apple just lowered the prices on older versions smartphone - so, we can assume that the "cheap version" iPhone there now.
So, after the presentation of the iPhone 5 in the past, the production of the two previous generations of iPhone was not minimized - Smartphones remained on the market and sold at discounted prices.
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